Why are Trademarks so important?

Trademarks are symbols, words, or images that connect a service or product to the companies they originate from. Their concept has been around for hundreds of years as they were used early on as a means to recognize the origin or authenticity of different products. In modern days symbols, such as R, TM, and SM, signify the legal protection given to a specific logo, product, brand or service name, following a Trademark registration through a regional intellectual property office

1. Trademarking is a concept as old as commerce.

Early forms of trademarks were commonly present throughout ancient Egypt and China as far back as 600 BCE.

Here are some historical milestone in the history of trademark:

  • The baker’s Marking Law of 1226: The British Parliament first legislation concerning trademarks, which required every baker to put a unique mark on the bread they produced.
  • Britain 1618: The first legal case to mention the use of a trademark as a badge of origin (for cloth) – though the case itself concerned the sale of counterfeit jewels.
  • France, June 1857: The first comprehensive trademark system was established by the Law on Marks of Manufacture and Trade (Loi Sur Les Marques de Fabrique et de Commerce).
  • London in England, 1876: The Trademarks Registration Office opened and the first registered trademark was that of the beer company Bass & Co. Applied for on January 1st and still valid.
  • France, 1883: Paris Convention for the Protection of Industrial Property was agreed. An international convention relating to trademark and other industrial property rights under the national legislation of its 11 member countries. As of 2017, the Convention has 177 members. This international agreement was the first major step taken to help creators ensure that their intellectual works were protected in other countries.

2 . Trademarks matter to SMEs

A European Union Intellectual Property Office (EUIPO) report suggests SMES with intellectual property (IP) rights have a 32% higher revenue per employee. After a trademark registration, 54% report a positive impact, through an increase of reputation, turnover and access to new markets. Any type of business with competitors can benefit from owning a trademark and therefore should apply for trademark registration.

3. Trademarks are important for creative businesses.

A combination of Copyrights and Trademarks will offer adequate protection for businesses in the creative sectors. Copyrights will protect their creative works and efforts, and a Trademark registration will protect the brand.

From your favorite music or movie studio name and or logo; to your favorite band or artist. Trademarks are everywhere and are often the subject of epic legal battles.

4. Trademarks help differentiate artists works

Artists should consider a trademark registration to distinguish their works from others.

When Pablo Picasso died he left a multi-billion dollar empire of some 45,000 works, all complicated by countless authentications, rights, and licensing deals to his heirs. There were 1,885 paintings, 1,228 sculptures, 7,089 drawings, 30,000 prints, 150 sketchbooks, and 3,222 ceramic works.

5. The oldest trademarks are beers marks

Contenders for the oldest continuously used trademark in the world are LOWENBRAU, which claims use since 1383, and STELLA ARTOIS, which claims use since 1366 and coca-cola in 1886

Other marks such as WIELICKA and WEINHENSTEPHANER initially started as an appellation of origin in Germany in 1241 and 1040.

Article by www.sipmanagement.co.uk

Festival of International Virtual and Augmented Reality Stories 2021 (FIVARS)

Due to Popular Demand FIVARS event has been extended until March 9th 2021 

“The Most Cutting-Edge Storytelling Festival in the World.”
~ Huffington Post

The Festival of International Virtual and Augmented Reality Stories is a global leader in curating the finest in immersive storytelling – celebrating 5 years! FIVARS is about building a cultural awareness around this new leading edge technology,” says VBAReality founder Joseph Ellsworth “While at times we may choose to still enjoy a window view through a cinema, or television screen, we now have the potential of entering into the experience and being at the heart of the story.

Don’t Miss the FIVARS Dome Theatre

The Land of Milk and Honey, Director Lisa Birke, Canada. 11m 02s
A 360 degree video space of plenty starts to break apart to reveal the messy constructs (and special effects) holding the illusion together. The Land of Milk and Honey grapples with fertility, loss and the physical, poetic and psychological complexities of the human body.

Registration link —>  https://tinyurl.com/3oa4x4dn  

Registration link —>  https://tinyurl.com/3oa4x4dn
Frozen Tears (VR-Therapy)
Title: Frozen Tears (VR-Therapy)
Director: Jannik Tesch
Frozen Tears is a documentary VR-film that portrays a group therapy session with 6 actors and a real psychotherapist. Except for the character’s biographies, everything is improvised. The film was produced at the request of the psychotherapist, Jörg Albers, who uses his own unique method of exposure therapy.
Title: Welcome to the Other Side – Zero Gravity
Director: Jean-Michel Jarre
Country: France
Runtime: 4m 49s
Jean-Michel Jarre performed live from a studio near the cathedral in Paris, while his avatar played inside a virtual Notre-Dame. The 45-minute concert—featuring tracks from Jarre’s most recent GRAMMY-nominated opus Electronica, as well as new reworked versions of his classics, Oxygène and Equinoxe – gave the world a virtual inside look at the legendary landmark in a futuristic and festive way. ‘Zero Gravity’ is one of the tracks featured during the live 6DoF event, captured here in 360 VR.
Spiral of Strength
A poetic inner journey created with the music of Steve Roach and the visuals of Audri Phillips. Audri Phillips, VJ/3D animator, content creator, immersive media specialist, based out of Los Angeles with a wide range of experience that includes over 25 years working in the visual effects/entertainment industry. Her full-dome pieces, mixed reality, animations and paintings have been shown in festivals and conferences around the world. She is the co-founder and director of Robot Prayers an immersive transmedia project which explores AI and our hybrid identities in a world where man and machine are melding, a resident artist at Vortex Domes, member of the Intel Innovators Group, ADN (Autodesk Developers Network), and a consultant/researcher for a technology company, Stratus Systems.